black and white bed linen

Web & Mobile

Hello, I’m Aya Magdy — a product designer specializing in web and mobile experiences across FinTech, eCommerce, SaaS, and more.

I design data-informed, user-centered products that improve usability, drive conversions, and deliver measurable business value.

DESIGN EXPERT

Say HELLO!

Where design meets impact

MAL

Fintech App

Case Studies

Each one breaks down the problem, the thinking behind the design decisions, and the outcomes.

INNOCALLS

Calling system

GALSA

Booking Sessions system

LEAP

AI Marketing tool

I’m a Senior UX Designer with 6+ years of experience designing web and mobile products that solve real business problems. I specialize in turning complex systems into clear, scalable user experiences that drive measurable outcomes.

I’ve worked across FinTech, SaaS, and service-based platforms, partnering closely with product managers, engineers, and stakeholders to ship thoughtful, user-centered solutions. My approach combines UX strategy, research, and UX writing to create experiences that are not only usable but also impactful.

I believe great design sits at the intersection of user needs, business goals, and technical feasibility.

70+

6+

Years of experience

Happy clients

About Me

”My lovely friend and previous co-worker. Aya is an amazing designer we ROCKED Jumia Food app together. She's so collaborative and has great skills in design thinking and problem-solving. Amazing person to work around and the best to give design feedback in the best way.

- Noha Ibrahim

”Aya has taught me alot during our time working together, she was always on time, very profissional, and very informative with the subject. She's always fun to be around and would always walk you through the whole process simply yet very profissoionally, hope someday we would work together again.”

- Shorouk Ahmed

”We have worked together on several projects, and I found Aya is a highly skilled and dedicated professional. Her expertise in the field of UX has helped our company immensely. She's also an all-around great woman to work with! I highly recommend her to anyone looking for help on their team or UX project.”

- Amjad Diab

”Aya is a talented and dedicated designer with exceptional skills in UX and collaboration. Her positive attitude and problem-solving abilities make her a valuable asset to any design team.”

- Ahmed Mohammed

Testimonials From Peers and Coworkers

Here are a few kind words people have to say about collaborating and solving problems with me.

Have a project in mind?

I'm always interested in hearing about new projects and opportunities.