#89C24C

+60 Screens

Android & IOS

Problem It Solves

Many users struggle to manage their money effectively. They set budgets but fail to stick to them, feel overwhelmed by complex financial data, and lack clear guidance on what to do next.

Saving often feels restrictive and discouraging, while uncertainty about future expenses creates ongoing financial stress.

This app addresses these challenges by simplifying money management, providing clear insights, and helping users stay on track — making saving easier, more motivating, and less stressful.

Empathize

• Understand how users currently manage their money

• Identify frustrations with budgeting and saving

• Affirming feelings related to money (stress/control/confidence)

• Discover what motivates or blocks saving behavior

Research Objectives

Qualitative Research:

• Do you currently set a budget? How do you do it?

• Tell me a bit about how you usually manage your money.

• What’s the hardest part about managing your money?

• Have you ever tried to save money and stopped? Why?

• Do you use any apps or tools for budgeting or saving? If yes, what do you feel is missing from these tools?

• What would motivate you to save consistently?

• If an app could give you advice, what would you want it to tell you?

• If you could design the perfect money app, what would it do?

What we got

Users don’t struggle with a lack of tools, but with a lack of clear guidance and motivation—leading to inconsistent saving habits and financial anxiety—highlighting an opportunity to simplify the experience and support users through automation.

Framing this as a user story

As a user, I want clear guidance and simple, automated ways to manage my money, so I can stay motivated, reduce financial stress, and consistently save without feeling overwhelmed.

Ideate

Define

User Flow Diagram

Low Fidelity Wireframes

Design Methodology

Design Thinking Process

Design System Contribution

I created a scalable design system in Figma using variables and design tokens to ensure consistency, flexibility, and efficiency across the product.

• Defined color, typography, and spacing tokens to support both light and dark modes

• Used Figma variables to enable dynamic theming and easy updates across screens

• Built reusable components and variants to standardize UI patterns

• Ensured consistency across financial data visualization and key user flows

• Improved collaboration with developers by aligning design tokens with implementation

Protoype High Fidelity Wireframes

Usability Testing & Validation

To validate the effectiveness of the new saving experience, I conducted usability testing using Maze.

The goal was to ensure that users could easily understand, navigate, and benefit from the key features — especially adaptive budgeting, insights, and saving flows.

Testing Objectives

• Evaluate how easily users can set and adjust budgets

• Measure clarity of financial insights and guidance

• Identify friction in saving flows and goal creation

• Test user confidence in understanding their financial situation

Testing Scenarios

1. You just received your salary. Set a monthly budget to manage your spending.

2. You’ve spent more than expected on dining this week. Adjust your budget to stay on track.

3. You want to know if you’re safe to spend money for the rest of the month.

4. Check where most of your money is going this month.

5. You receive a message: “You’re close to exceeding your monthly budget.” What would you do?

Iterations & Improvements

Based on testing insights, I:

• Improved visibility of critical insights and alerts

• Simplified language to make financial guidance more actionable

• Enhanced visual hierarchy to highlight key decisions

• Refined saving goal flows to reduce friction

Have a project in mind?

I'm always interested in hearing about new projects and opportunities.