Experience

Senior product designer

Banque Misr

Jan 2023 — Present

• Led UX design efforts across retail mobile banking and supply chain finance product, owning the end-to-end user experience from discovery to delivery.

• Defined product use cases and user flows in collaboration with business teams, translating complex banking requirements into clear, user-centered experiences.

• Actively participated in product decision-making with stakeholders, balancing user needs, business objectives, regulatory constraints, and technical feasibility.

• Worked closely with developers throughout the implementation phase, ensuring design intent, usability, and edge cases were maintained through handoff and build.

• Applied a structured UX design process, including user journey mapping, information architecture, interaction design, and UX writing.

• Planned and conducted usability testing to validate design decisions, identify usability risks, and iterate on solutions before release.

• Designed within large-scale design systems, ensuring consistency, accessibility, and scalability across banking products.

Senior product designer

Jumia

Oct 2021 — Jan 2023

• Worked on Jumia’s logistics systems, focusing on improving delivery time accuracy and optimizing delivery fees across complex, multi-market operations.

• Designed and refined end-to-end logistics flows that support merchants, operations teams, and customers—balancing speed, cost, and system constraints.

• Partnered closely with product managers, business teams, and engineers to define use cases, evaluate trade-offs, and make UX decisions with direct business impact.

• Led UX efforts to clarify complex logistics data and statuses, helping users better understand delivery timelines, costs, and next steps.

• Collaborated closely with the Chief Product Officer on the evolution of Jumia’s design system, contributing to consistency, scalability, and adoption across teams.

• Applied a structured UX process, including problem discovery, flow mapping, interaction design, and validation through usability testing.

• Ensured design solutions were scalable across markets, adaptable to operational differences, and aligned with Jumia’s broader product strategy.

Senior UX/UI designer

Kash Now

Sep 2021 — Jan 2022 (Part time)

• Owned the UX design of KashNow’s dashboard, simplifying complex financial data into clear, actionable views through close collaboration with business and engineering teams.

Product designer

Hitop

May 2020 — Oct 2021

• Designed and enhanced both the admin dashboard and merchant dashboard, supporting merchants in managing their online presence and operations efficiently.

• Led UX design for merchant-facing features, including website themes, product presentation, shipping methods, and payment options—enabling merchants to customize and scale their businesses.

• Worked closely with business stakeholders and developers to define requirements, prioritize features, and make UX decisions aligned with merchant needs and platform goals.

• Structured complex settings and configurations into clear, manageable flows that reduce cognitive load for non-technical users.

• Owned the end-to-end UX design process, from understanding merchant workflows and defining use cases, to interaction design, UX writing, and handoff.

• Ensured consistency and usability across dashboards through clear information architecture and scalable design patterns.

• Validated solutions through usability reviews and iterative feedback to ensure features were practical and easy to adopt.

Product designer

Kemet Artificial Intelligence

Sep 2020 — Sep 2021

• Worked across multiple sectors, including real estate, marketing platforms, AI-driven products, and security systems, designing user experiences tailored to different business models and user needs.

• Translated diverse and sometimes ambiguous requirements into clear, user-centered solutions across web and mobile platforms.

• Collaborated closely with business teams and developers to define use cases, align on product goals, and make UX decisions that balanced usability with technical constraints.

• Applied a structured UX design process across projects—research, user flows, interaction design, and UX writing—adapting methods based on product maturity and context.

• Designed interfaces for data-driven and AI-enabled features, focusing on clarity, trust, and ease of understanding for non-technical users.

• Contributed to projects in security systems where accuracy, reliability, and clear system feedback were critical to user confidence and operational success.

• Supported multiple projects in parallel, ensuring consistent UX quality while adapting to different domains and stakeholder expectations.

UX designer

Digital Experts

Feb 2019 — Jul 2020

• Worked on digital products for the tourism sector, designing user experiences across both websites and mobile applications.

• Designed end-to-end user journeys that support discovery, booking, and engagement for tourism-focused users.

• Collaborated with business stakeholders and developers to translate tourism and customer experience requirements into intuitive digital solutions.

• Applied UX design best practices across web and mobile platforms, ensuring consistency, usability, and responsiveness.

• Contributed across the UX process, including user flows, interaction design, and UX writing, to create engaging and easy-to-use travel experiences.

• Adapted design solutions to different audiences and use cases within the tourism domain.

UX designer

Squadio

May 2019 — Oct 2021 (Contract based)

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