#F89938

+40 Screens

Android & IOS

Problem It Solves

Finding reliable home service providers remains a frustrating and inconsistent experience for many users. Most people depend on personal networks or unverified sources, which often leads to uncertainty in service quality, unclear pricing, and lack of accountability.

Users face multiple pain points throughout the journey — from discovering available services and comparing options, to booking appointments and ensuring the job is completed as expected. The process is typically fragmented, time-consuming, and lacks transparency, resulting in low trust and poor overall experience.

On the other side, skilled service providers struggle with limited visibility, irregular job flow, and the absence of a structured system to manage bookings, communicate with customers, and build credibility.

From a business standpoint, this creates a significant gap in the market: a high-demand service sector that lacks a unified, scalable, and trust-driven digital solution. This gap leads to missed revenue opportunities, low customer retention, and inefficient service delivery.

This product addresses these challenges by creating a centralized platform that brings structure, trust, and efficiency to the entire service ecosystem — benefiting both users and providers while enabling sustainable business growth.

• Understand the main pain points in the booking and service experience

• Explore trust factors and what makes users feel confident in a provider

• Analyze user expectations around pricing transparency and service quality

• Discover opportunities to simplify and streamline the end-to-end journey

• Identify key features that would drive user adoption, retention, and satisfaction

• Explore business opportunities for creating a scalable and sustainable marketplace

Research Objectives

Qualitative Research:

• How do you usually find service providers like cleaning, plumbing, or maintenance?

• Can you walk me through the last time you booked a home service?

• What challenges or frustrations did you face during that experience?

• How do you decide which service provider to trust?

• What makes you feel comfortable or uncomfortable when booking a service?

• How important is pricing clarity for you before booking?

• Have you ever had a bad experience with a service provider? What happened?

• What would make the booking process easier or faster for you?

• How do you prefer to schedule appointments?

• Would you like to track or manage your service requests in one place?

Design Methodology

Design Thinking Process

Empathize

From the past intro we got 2 different personas

Personal Details

Name: Sara

Age: 32

Role: Homemaker

Goals

• Find reliable professionals for cleaning and home maintenance

• Manage multiple services in one place

• Ensure consistent quality without constant supervision

• Save time and effort in searching and coordination

Pain Points

• Difficulty finding trustworthy providers across different service categories

• Needing to deal with multiple providers for different services

• Lack of transparency in pricing and service quality

• Inconsistent experiences and lack of accountability

• Time wasted coordinating schedules manually

Needs

• A single platform covering multiple home services

• Verified providers with ratings and reviews

• Clear pricing and detailed service information upfront

• Easy booking and flexible scheduling

Behavior

• Relies on word-of-mouth recommendations

• Prefers sticking with trusted providers after a good experience

• Plans services based on urgency (repairs) or routine (cleaning)

Personal Details

Name: Adel

Age: 30

Role: Account Manager

Goals

• Get his car washed without interrupting his schedule

• Book services based on his current location

• Save time and avoid unnecessary travel

• Receive fast, reliable service anywhere

Pain Points

• Car wash services limited to fixed locations

• Difficulty finding nearby services based on current location

• Time wasted traveling or waiting

• Lack of flexibility when booking across different locations

Needs

• Location-based service booking

• Ability to request services at different addresses

• Fast, on-demand experience

• Real-time availability and tracking

Behavior

• Relies heavily on mobile apps for daily tasks

• Makes quick decisions based on convenience

• Frequently books services on-the-go

Sara is responsible for managing her household, including daily cleaning and handling unexpected maintenance issues such as plumbing and electrical repairs. With multiple responsibilities and limited time, she often feels overwhelmed coordinating different service providers for various needs.

Omar has a fast-paced lifestyle, constantly moving between work, meetings, and different locations. While maintaining his car is important to him, he rarely has time to visit a car wash. He prefers services that adapt to his location, whether at home, work, or elsewhere.

What we got

Users face difficulty finding reliable, transparent, and conveniently accessible home and personal services due to a fragmented market and inefficient booking experience.

Framing this as a user story

As a homeowner, I want to book trusted cleaning and maintenance services in one place, so that I can manage my home efficiently without dealing with multiple providers.

As a user on the go, I want to request services at different locations based on where I am, so that I can save time and avoid unnecessary travel.

Ideate

User Flow Diagram

Define Phase

The user flow was designed to create a seamless and intuitive end-to-end experience, guiding users from onboarding to service booking with minimal friction. The focus was on simplifying complex interactions, especially in a multi-service environment, while maintaining clarity and control throughout the journey.

The flow ensures that users can easily navigate between discovering services, selecting the right option, and completing their request without confusion. Key decisions were made to reduce cognitive load, such as structured navigation, clear validation, and progressive steps that guide users naturally through the experience.

Special attention was given to flexibility and real-life usage scenarios, allowing users to book services based on their needs, location, and timing. The flow also supports efficient decision-making by providing clear feedback and handling edge cases, such as invalid inputs or service availability.

Overall, the user flow aims to balance simplicity, efficiency, and reliability — creating a smooth experience that builds trust and encourages repeated use.

Moving to User App

1- Onboarding Screens/Sign in Screen

2- Location Flow

2- Home Screen

This screen serves as the main entry point for users, providing quick access to all core services in a clear and structured way. It is designed to help users easily discover, explore, and navigate different service categories based on their needs.

The layout is organized hierarchically, starting with a personalized header and location selector, followed by a search bar for quick access. Promotional banners are placed at the top to highlight offers and drive engagement.

Services are grouped into clear categories and visually represented with icons, allowing users to quickly scan and choose what they need. Additional sections like bundles and most requested services help guide users toward popular and relevant options.

Overall, the screen focuses on simplicity, visibility, and quick decision-making, enabling users to reach their desired service with minimal effort.

3-Service ordering flow

4-Orders tab

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